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Mankh's avatar

"Be all you can be"... Army advert. And, "new and improved" like New York, New Jersey, New England... etc. ... products of the Merchants of Veneer.

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Mankh's avatar

Thanks for all that. And "The essence of commodification is the transformation of unique individuality into generic form." Quite the statement! ...with the added ironic trickery that modern marketing often appeals to the individual's tastes, preferences, seeking self-improvement. Yet beware because, “The large print giveth and the small print taketh away.” Tom Waits.

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